You can't say Apple doesn't know how to surprise its audience. Seemingly out of nowhere, the company confirmed it plans to add RCS support to iOS next year, a complete reversal on its previous policies (which, no joke, included buying your mom an iPhone for a better messaging experience). In the wake of this surprise announcement, which will see better interoperability between Android and iPhone users than ever before, we saw a rush to try and explain exactly why Apple is making this move at this time. There's an easy explanation, but that doesn't mean some of the company's rivals can't claim victory anyway.